In a world where consumers control what, when, and how they engage with content, traditional advertising is no longer enough. Always On is a forward-thinking look at the evolving landscape of marketing and media in the digital age. Author and media expert Christopher Vollmer reveals how leading brands are adapting through integrated strategies, real-time engagement, and content-driven storytelling. Packed with insights from top companies and practical frameworks, this book is a must-read for marketers, media professionals, and anyone navigating the shift from passive to participatory audiences.
❤️ Why You’ll Love It
Strategic insights for navigating today’s “always on” media environment
Case studies from leading companies like P&G, HBO, and Nike
Actionable ideas for content marketing, brand engagement, and audience targeting
Ideal for marketers, advertisers, and media professionals
📌 Perfect For
Digital marketers and content strategists
Brand managers and ad agency professionals
Business students and entrepreneurs exploring consumer behavior