Built to Win by John Schuerholz

Built to Win by John Schuerholz Inside stories and leadership strategies from baseball’s winningest GM
Fourteen straight division titles. A World Series in both leagues. In Built to Win, legendary general manager John Schuerholz pulls back the curtain on one of the most dominant eras in baseball history and the leadership philosophy behind it.
 
💖 Why You’ll Love It
Insider look at the Atlanta Braves dynasty of the 1990s–2000s
Real front-office decision-making—trades, scouting, and strategy
Leadership lessons that translate beyond sports
Behind-the-scenes stories featuring iconic players and moments
A deeper, more personal counterpoint to Moneyball-style narratives
🌟 Perfect For
Baseball fans and MLB history enthusiasts
Readers who enjoy sports leadership and management insights
Fans of the Atlanta Braves or baseball dynasties
Business and leadership readers looking for real-world examples
Anyone who liked Moneyball and wants a broader perspective
 
In Built to Win, John Schuerholz—one of the most successful general managers in Major League Baseball—shares the philosophy, risks, and defining moments behind a historic run of success. From orchestrating key trades to building a dominant scouting system, Schuerholz reveals how the Atlanta Braves became the gold standard of consistency, winning fourteen consecutive division titles.
 
This is more than a baseball memoir. Schuerholz takes readers inside pivotal moments, including near-deals that could have reshaped history, bold decisions that defied conventional wisdom, and the leadership principles that kept a franchise at the top for over a decade. With candid reflections on triumphs, setbacks, and controversies, the book offers a rare glimpse into the mindset required to build—and sustain—excellence at the highest level.
 
Whether you’re a lifelong baseball fan or simply interested in leadership and long-term success, Built to Win delivers a compelling, real-world playbook from one of the game’s most respected executives.